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A few weeks ago Pat Coyle requested Smoosiers to submit an “elevator pitch” for Smaller Indiana. After staffing the Smaller Indiana Table for the Indy-volved event, I know first-hand why Pat was vexed. It became a challenge for me to answer the simple question, “So what is Smaller Indiana?”Aware that a person’s attention span rarely goes beyond 15 words at these events, it took me a while to fine tune a phrase to describe Smaller Indiana. Here are a few of the ones I tried that did NOT work:
1. Smaller Indiana is a virtual social networking platform used to build community and spark conversation — invariably this synopsis met with blank stares so I tried…
2. A collaborative public sphere to share ideas and information to build a stronger Indiana— more blank stares, so I tried a different tack…
3. It is a combination of TED and Linked IN — to my surprise there were only a handful who knew about Linked In, and no one knew about TED! For over a year now I have been a TED addict. I thought everybody knew about TED Talks!
The short phrase that seemed to work best:
A Facebook for Indiana professionals who share and collaborate on ideas and exchange information– this phrase was met with the “aha” look I was hoping to achieve–an expression that meant, “Ok, I get it,” rather than, “I have no clue what you are talking about.”
Even though this 14 word phrase seemed to work, is it the best representation of Smaller Indiana? Did I get it wrong? In 15 words or less what would your response be to the question, “So what is Smaller Indiana?”
I must thank you, Nwokedi. Because of your post I dug a little deeper into TED. I‘ve been using TED passively for over a year. It has been part of my morning to listen to a TED Talk while preparing myself to begin the day! Hans Rosling always makes me laugh. My only active participation was my donation to the “buy one give one” program. Because of Nicholas Negroponte’s first TED Talk, a child in Afghanistan now has a laptop.
Until today I was a passive TEDster, but because of my investigation, I’m now an active participant.
No doubt my ignorance is showing, but I just discovered that when you sign up, you can fill out a profile with several (optional) fields:
Bio/CV – Maximum 5000 characters
I’m passionate about – Maximum 200 characters
An idea worth spreading – Maximum 1000 characters.
Talk to me about – Maximum 200 characters
People don’t know that I’m good at…–Maximum 200 Characters
My TED story – Maximum 1000 characters.
There is also a place to upload 5 photos.
Wow! Thanks again for prompting this search, I learned so much, and I’m enriched because of your perspective.
Perhaps my initial post should have contained the question, “In 15 words or less, what is Smaller Indiana to YOU?”
My grandpa always told me, “Procrastination is the thief of time.”